Virgins Two Press adverts:
 a. One national and regional press ad was headlined "The real deal" and included a table comparing Virgin Media's and Sky's TV, broadband and phone services. Beside the section "TV", the text for Virgin Media stated "Our top TV package (XL) Plus access to a library of over 500 films, 1000s of music videos and TV shows you can control like a DVD And we provide free servicing and repairs" and for Sky, the text stated "Their top TV package (6 Mixes) Plus nothing". Beside the section "Broadband", the text for Virgin Media stated "Up to 2Mb with as many downloads as you want", and for Sky the text stated "They say it's up to 8Mb but the further you live from the exchange the slower it gets. And they decide how much you can download". Beside the section "Phone", the text for Virgin Media stated "Unlimited UK* weekend calls with line rental included" and for Sky, the text stated "Unlimited UK* weekend and evening calls but at the cost of an extra £11 line rental to BT each month". The final section of the comparison table was headed "The Real Price" and for Virgin Media it stated "£30", and for Sky "£37 (£26 + £11 BT line rental)". Small print at the bottom of the ad stated "SERVICES AVAILABLE IN VIRGIN MEDIA CABLED STREETS ONLY. Subject to network capacity. 12 month minimum term contract. Offer: £30 a month for 12 months, then standard prices apply (currently £39). Offer ends 31/03/07 ... Broadband: Acceptable Use Policy applies. Speed of internet connection assumes components working at optimum speed and capacity ...
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b. Another regional press ad stated "The real deal TV, Broadband and Phone £30 a month Digital TV with over 125 channels plus access to a vast library of films and TV shows Broadband with no download limits Phone includes line rental and unlimited weekend calls to any UK landline*". Small print at the bottom of the ad stated " ... 12 month minimum term contract. Offer: £30 a month for 12 months, then standard prices apply (currently £39). Offer ends 31/03/07 ... ". 
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