O2 Broadband when launched could well not make it's own residential broadband available across the whole of the country but just stick with the areas that it already has covered through the buyout of BE Broadband last year. BE are reported to have about 50% coverage of the UK. O2 bought BE broadband, who offer 24MB broadband through ADSL2+ technology, for £50 million.
O2 also have a two year deal signed with BT Wholesale to provide further coverage across the UK but this is a more expensive way for O2 to connect customers and it is unknown how widely O2 are going to market their broadband to begin with.
The launch of O2 broadband has already been delayed 3 times this year and is now due to be launched in October and they are likely to use their O2 shops on the high street to push their broadband, especially targeting the areas of the country where the BE broadband technology has been installed and they can maximise profits.
Author: Mark Ward Copyright: BroadbandWatchdog.co.uk - NetMediaUK.com