Vodafone have announced that they are set to enter the UK fixed line broadband market by the end of the year in a deal that they have signed with BT Wholesale that will see Vodafone Broadband available. The deal will mean that Vodafone will not need to invest in their own technology and infrastructure such as other providers who are making use of LLU to put their own equipment into exchanges.
The announcement is not un-expected as other mobile phone operators such as Orange, Virgin Mobile (now owned by ntl:Telewest), O2 (who bought BE Broadband) and also other telecommunications providers, such as TalkTalk from the Carphone Warehouse, are now offering multiple services in deals that see consumers receiving more than one service from a provider.
Chief Executive of Vodafone UK, said:
announcement is a strategically important step in the evolution of Vodafone's
business in the UK. Choosing BT as our partner enables us to provide high
quality fixedline broadband services to customers quickly and cost-efficiently
right across the UK, and this perfectly complements our national mobile
coverage and mobile broadband service.
is further evidence of Vodafone delivering on its strategy and providing
its customers with a total communications solution wherever they are.