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August 5, 2009

Virgin Media try to clear up broadband “Up To” speeds

Virgin Media have increased the available broadband speed for it’s customers who can only get broadband via their National Broadband product and not via Virgin’s own cable network.

The National Broadband service is what Virgin connect it’s customers to broadband with when they are not in an area that is covered by the Virgin’s own fibre broadband network which is around 50% coverage of the UK.

The National Broadband service is offered via a LLU ADSL2+ connection which has been advertising broadband speeds up to a maximum of 16Mb and this has now been boosted to a maximum of 20Mb.

Virgin has now set out what it calls a “National Broadband Best Speed Promise” that describes their advertised broadband speeds as follows “the fastest broadband we can give you up to a superfast 20Mbits/sec” which is designed to clear up the confusion customers get when looking at advertised broadband speeds. Basically it just means that they will give you the fastest broadband speed they can give you up to 20Mb, and in our opinion is just padding out the “Up To” words with a few more.

Virgin should be commended for making a start it trying to address the who “Up To” advertised speed issue that has caused confusion with many, with many people on “Up to 8Mb” broadband connections receiving far less than this not knowing why. The reason being that the further away from the telephone exchange a customer is the slower the broadband that they will receive.

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