T-Mobile have moved into gifts as their latest way to sell mobile broadband. What T-Mobile are doing is offering 3 and 12 month gift packs that come complete with a Mobile broadband USB modem and unlimited browsing (checking emails and looking at websites but not watching videos or downloading files) for a one off payment.
The 3 month gift pack costs £44.03 which offers a saving of more than 25% when compared to a comparable pre-pay mobile broadband deal form T-Mobile. The 12 month gift pack comes in at £146.79 which offers a saving of 20%.
The angle that T-Mobile are going for is to keep people connected and in touch with each other, so for example this Christmas instead of people looking for Christmas gifts such as driving experiences they will be hoping people choose a T-Mobile mobile broadband gift pack instead.
The person giving or receiving the gift will do so also not having the worry about any on-going charges as there is just a one off charge up front when they buy the gift and T-Mobile do not charge any extra charges or run-on rates.
[...] the launch of T-Mobile mobile broadband gift packs it has signalled the end of T-Mobile offering mobile broadband & laptop deals that have proved [...]
Pingback by T-Mobile end laptop and mobile broadband deals — October 1, 2009 @ 11:33 am