Broadband reliability is the most important factor to most broadband users when choosing a broadband provider according to our latest survey.
The results of a poll we have been running asking broadband users “What is the most important factor when you choose a broadband provider?” found that “Broadband Reliability” is the most important factor with 44.4% of the votes!
“Broadband Speed” had been the expected result to top the poll but it came in second spot with 35.6% of the votes while the biggest surprise was that the “Cost” was only the most important factor for just 10.8% only just ahead of “Customer Service” at 9.2%.
A total of 620 people took part in the survey over the last 2 weeks.
The results show a change in the way people view broadband, over the last few years we have seen big price battles between broadband providers to offer the cheapest broadband deals to customers and broadband is now on the whole priced far lower than it originally was. It could well be as a result of cheap broadband prices helping to make broadband more popular and affordable to a wider audience that it has now managed to become one of the most used services available to people.
With broadband reliability being voted the most important factor when choosing a broadband provider it shows that broadband is a fundamental part of many peoples lives and access to it is now expected and not just hoped for. It is this change in views of broadband which drives the need for fast reliable broadband, with so many parts of peoples every day lives revolving around using the internet then it stands to reason that having a reliable broadband connection to allow them to get along with their online business is a necessity.
This latest survey highlights that broadband providers need to concentrate on making sure that the service they offer customers is fast and reliable.