“Human Hotspots” are to hit the streets over the next few weeks in various UK locations as part of an advertising campaign by 3 Mobile.

The “Human Hotspots” will be offering free access to mobile Wi-Fi, also known as MiFi. The 3 Mobile MiFi connection will be available to people who are in an area where one of the “Human Hotspots” are located. They should be relatively easy to spot as they will be dressed all in white (although with snow forecast towards the end of the week then maybe they won’t be so easy to spot).

What MiFi does is share out a wireless internet connection through a battery powered wireless portable router which then allows other internet enabled devices to connect to it, such as laptops or smartphones.

Matthew Halfin from Three Mobile said:

“People are now using mobile internet as part of their everyday lifestyle, and we think it’s important that we’re able to support our customers by providing them with reliable and fast connectivity for wherever they want to go online.

“Three’s 3G network was designed for the mobile internet, so we can give people the very best online experience with their mobile gadgets. This will be particularly important over the Christmas period as a third of people head online with their new mobile toys.“

The reason 3 are launching this latest campaign is because they did a survey and found that people are in need of reliable and strong 3G connections which is what they feel the 3 MiFi device is able to offer customers.

The top 10 places that 3 Mobile’s research said people use their mobile gadgets were as follows:

1. In the living room – 72%
2. In the bedroom – 48%
3. At Work – 29%
4. On public transport – 24%
5. On the toilet – 14%
6. Walking – 14%
7. In the bathroom – 12%
8. In the garden – 11%
9. At a bar/club – 9%
10. While shopping – 8%

The Human Hotpsots will be in the following locations over the coming weeks:
London (Friday Nov 19), Cardiff (Friday Nov 26), Bristol (Saturday Nov 27), Nottingham (Saturday Dec 4) and Newcastle (Saturday Dec 11).