“Human Hotspots” are to hit the streets over the next few weeks in various UK locations as part of an advertising campaign by 3 Mobile.
The “Human Hotspots” will be offering free access to mobile Wi-Fi, also known as MiFi. The 3 Mobile MiFi connection will be available to people who are in an area where one of the “Human Hotspots” are located. They should be relatively easy to spot as they will be dressed all in white (although with snow forecast towards the end of the week then maybe they won’t be so easy to spot).
What MiFi does is share out a wireless internet connection through a battery powered wireless portable router which then allows other internet enabled devices to connect to it, such as laptops or smartphones.
Matthew Halfin from Three Mobile said:
“People are now using mobile internet as part of their everyday lifestyle, and we think it’s important that we’re able to support our customers by providing them with reliable and fast connectivity for wherever they want to go online.
“Three’s 3G network was designed for the mobile internet, so we can give people the very best online experience with their mobile gadgets. This will be particularly important over the Christmas period as a third of people head online with their new mobile toys.“
The reason 3 are launching this latest campaign is because they did a survey and found that people are in need of reliable and strong 3G connections which is what they feel the 3 MiFi device is able to offer customers.
The top 10 places that 3 Mobile’s research said people use their mobile gadgets were as follows:
- In the living room – 72%
- In the bedroom – 48%
- At Work – 29%
- On public transport – 24%
- On the toilet – 14%
- Walking – 14%
- In the bathroom – 12%
- In the garden – 11%
- At a bar/club – 9%
- While shopping – 8%
The Human Hotpsots will be in the following locations over the coming weeks:
London (Friday Nov 19), Cardiff (Friday Nov 26), Bristol (Saturday Nov 27), Nottingham (Saturday Dec 4) and Newcastle (Saturday Dec 11).
3 Mobile has topped a YouGov study to bmobile broadbande voted the best mobile broadband provider in the UK.
There were 12 categories that were looked at in the study, with 3 Mobile broadband topping 10 of them, including value for money and reliability amongst others.
The study was done using more than 2,000 UK mobile broadband users from Three, Vodafone, Orange, O2, and T-Mobile to rate their mobile broadband provider on 12 key points.
The 12 key points that customers were asked on were:
Installation of software
Reliability during the day
Reliability during the evening
Ease of use
Three have the largest share of the UK mobile broadband market with around 35% and have coverage to more than 95% of the population.
Mobile broadband roaming charges have always been pricey so Three have reduced their roaming charges for mobile broadband down to £1.25 per MB making them the cheapest for roaming charges of the UK mobile broadband operators.
The new rates come in effect from today and makes Three mobile broadband 25p per MB cheaper that T-Mobile who are their closest priced rival. Virgin Mobile charge a staggering £5 per MB according to Three.
The full comparison of roaming charges when abroad as compiled by Three is below and is correct at the time it was put together.
The new prices are not a short term offer for the summer months but are going to be available throughout the year in all EU roaming territories.
The EU has announced a wholesale cap on the charges that other providers can charge each other in the 27 EU member states, making a cap of 1 Euro (around 85p at today’s rate) per MB. This is designed to help try and keep roaming charges down amongst the mobile providers.
It is likely now that we will see the other mobile broadband providers also reducing their rates now these new EU roaming charge caps have been introduced.
3 Mobile broadband have launched a new 1 month sim only mobile broadband deal aimed at targeting those customers who don’t want to sign up for a lengthy mobile broadband contract.
3 believe that this is the most flexible and affordable mobile broadband 1 month contract available and offers users 5GB data transfer per month for just £15.
All users need to do is stick the sim card in a 3 mobile dongle and they are away. The deal does not come supplied with a 3 mobile dongle but you can currently buy the ZTE MF627 USB Modem for just £19.99.
The 5GB usage per month should be enough for about 50 hours of surfing the Internet or to send 5,000 emails!