EE (Everything Everywhere – www.EE.co.uk), the 4G (or 4GEE as they like to brand it themselves) mobile broadband provider is set to double the speeds of their mobile broadband this summer in ten cities across the UK.
The increase in mobile broadband speed would see the current average of 8-12Mb in cities be doubled to be around 20Mb which would be available for both new and existing customers with the headline speed up to a whopping 80Mb!
The ten cities set to get the 4G speed increase are Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.
EE (who are the company that runs the now merged Orange & T-Mobile) are aiming to have 1 million 4G customers by the end of 2013 and with more and more areas getting access to the 4G services there will be plenty of new customers who will be looking to switch to the faster mobile broadband.
Currently 4GEE from EE is available in 50 UK towns and cities including: Amersham, Barnsley, Belfast, Bingley, Birmingham, Bolton, Bradford , Bristol, Cardiff, Chelmsford, Chorley, Coventry, Derby, Doncaster, Dudley, Edinburgh, Glasgow, Harpenden, Hemel Hempstead, Hull, Leeds, Leicester, Lichfield, Liverpool, London, Loughborough, Luton, Maidenhead, Manchester, Newbury, Newcastle, Newport, Nottingham, Preston, Reading, Rotherham, Sheffield, Shipley, Slough, Southampton, Southend-on-Sea, St Albans, Stockport, Sunderland, Sutton Coldfield, Telford, Walsall, Watford, West Bromwich and Wolverhampton.
By June they hope this figure to have reached 80 locations which should be around 55% of the UK population, by the end of 2014 they hope to have reached 98% of the UK with 4GEE.
The way consumers use data on 4G devices has changed from standard 3G phones according to EE, they say that 24% of all traffic now is for video which is significantly more than on 3G. It is because of things like this and consumers demand for data that EE are future proofing themselves as they estimate that data traffic will grow by as much as 750% by 2016 with an increase of 505 by the end of 2013 alone.