Virgin Media broadband subscribers increased to over 4 million in the last quarter due to an impressive 39,000 new subscribers to the fibre broadband provider.

Of their 4 million broadband subscribers 72% now have an up to 10Mb broadband package or faster which equates to 2.7 million. Year-on-year Virgin Media have increased those on 10Mb or faster broadband by 157%.

It is also good to see that customers are getting the most for their money when it comes to their communications services, with 60% of Virgin Media customers having broadband, TV and home phone bundles which help reduce the costs. 10% of their customers go the whole hog and take all 4 of the services from Virgin Media which in addition to the broadband, digital TV and home telephone also includes mobile phone.

The next quarter may also bring positive news from the fibre optic broadband provider, their 50Mb broadband had 20,000 subscribers at the end of the quarter, with Virgin reducing the price of the 50Mb broadband in September it is likely that they will get many more sign up to their fastest service. In September to October since the price reduction they have achieved over 40% of new subscribers to the 50Mb broadband as new customers and going to show that there is a big appetite for faster broadband speeds in the UK.