The average price of broadband in America and Europe has come down on average by €5 (£4) in past 6 months.
The study was done by Analysys Mason and they looked at prices from the fourth quarter 2009 up to the second quarter 2010 and included at single, double and triple play services when doing so. More than 1,000 bundles were studied of the report.
Alongside the priced coming down we have however also seen broadband speeds increasing which is only a good thing for consumers.
The average price stood at €40.70.
Martin Scott, the Senior Analyst at Analysys Mason said:
“Almost 20% of the tariffs we tracked during the second quarter of 2010 offered downstream bandwidths of 30Mbit/s or greater (although the proportion of subscribers that actually take these ultra-fast services is likely to be much lower than 20%). Consequently, the average price per megabit per second has declined from EUR7.5 in the fourth quarter of 2009 to just EUR5.8 in the second quarter of 2010.
Having said that, the premium that providers charge for mobile broadband services is also eroding. Prepaid mobile broadband services with usage caps of 3GB or more (which are sufficient for light users) now undercut entry-level fixed broadband service propositions in terms of price in most Western European countries.”