A recent poll that has been run on BroadbandWatchdog.co.uk has found that 56% of broadband users who took part are looking to change their broadband provider in 2011.

The poll that we ran asked “Do you think you will change broadband provider in 2011?”

Mark Ward from BroadbandWatchdog.co.uk said:
“Having over half of broadband customers looking to change their provider in 2011 is good to hear. Customers need to keep shopping around to get the best broadband deals available to them as not all broadband providers will upgrade existing customers to the latest deals and pricing plans automatically.”

Since people started their current broadband deal prices and offers are likely to have changed, switching broadband providers may bring some great new introductory offers available. The cost of broadband isn’t the most important factor though according to the results of one of our previous surveys (“Reliable broadband” the most important factor when choosing a broadband provider) where only 10.8% of broadband customers put Cost as the most important factor when choosing a broadband provider.
In the previous poll we ran it was “broadband reliability” and “broadband speed” that were the most important factors so we could perhaps take this latest poll as suggesting that customers are not finding their current broadband providers offer broadband that is reliable enough or fast enough.

With fibre broadband starting to get rolled out across the UK from BT who are aiming to cover 66% of the UK and Virgin Media already having a fibre optic cable network that they are looking to extend to cover half of the UK this could be an added incentive to prompt many customers to switch from standard ADSL broadband connections to faster more reliable fibre broadband connections. Added to the fact that BT and cable provider Virgin Media are working hard to get customers to sign up to their own fibre packages we are likely to see some very good deals put on offer for customers.

764 broadband users took part in the survey that has been run on the www.broadbandwatchdog.co.uk website for the last couple of weeks.