BT has agreed a 2 week advertising deal with the company that owns the Daily Star, Daily Express & Channel 5 and will see their readers be offered 6 months free BT Broadband.
Richard Desmond’s “Northern & Shell” company own the Daily Express, Daily Star and Channel 5 and it is in these that BT will be featuring with their offers for the next 2 weeks.
We are likely to see ads, pull-outs and sponsored content in both the papers and on Channel 5. Yesterday saw the launch of the campaign on Channel 5 and a 4 page advertising feature of the free broadband offer in the Daily Express along with a front page advert on the front of the Daily Express & Daily Star.
The special BT Broadband offer will entitle readers to “BT Totally Unlimited” free for 6 months and then £16 per month thereafter on an 18 month contract. Readers of the papers will have an 0800 number to call to register for the offer or they can do so via the BT.com website where they are able to enter an exclusive reader offer code to claim the special 6 months free BT broadband deal.
As for all BT Broadband customers, they will also be able to receive BT Sport for free, this means that they can then watch plenty of live Premier League football along with many other sporting events exclusive on BT Sport.
With Channel 5 due to be sold in May, this deal from BT could have a couple of alternative motives for Richard Desmond’s Northern & Shell company. It may be that BT could be looking at maybe purchasing the TV channel and that BT are the preferred bidder or it could be a clever ploy to help put up a bidding war for the TV channel between BT & BSkyB as these are the 2 most likely suitors who are reportedly after it.