Sky Broadband have installed some new fibre technology into part of it’s network that which works at 100Gb and will result in a more stable and reliable network for Sky broadband customers although it won’t mean a speed increase for customers.

The Dense Wavelength Division Multiplexing (DWDM) is 100Gb technology and will help future proof the Sky broadband network as it is able to transfer around 10 times more data than current networks. It will be able to transfer around 7Tb (Terabits) per second and Sky claim that the technology will enable 4.6 million users to stream HD movies simultaneously.

Currently this 100Gb upgrade to the network has only been done between London and Birmingham with a further 5 more locations across the country also set to be upgraded in the next year.

Although the speed of the network is increasing this won’t have an end result of faster speeds for Sky broadband customers, what it will mean though is that going forward Sky will be able to deal with the ever increasing demands for data across it’s network.

Sky broadband don’t manage internet traffic at peak times despite Sky having around 3.4 million broadband customers that have seen an average growth in data usage of 60% per customer. They also believe that by June 2012 that the average Sky data usage will double from 350GB of data per second to 700Gb per second.

The Commercial Director at Sky Broadband, Jon Blumberg, said:

“As an entertainment and communications company with a heritage in great TV and movies, our broadband network has been designed to handle exactly this kind of data-rich content.

With the rapid adoption of services such as Sky Anytime+ and Sky Go, our customers are streaming and downloading more than ever before, as well as watching record levels of traditional TV. Sky Broadband really was built with entertainment in mind and the network innovations we’re announcing today will make sure we’re in good shape to continue to satisfy the demands of our customers.“