Sky Broadbands latest advert has the characters from Disney Pixars Toy Story as the lead roles as Sky push their superfast fibre broadband packages.
A number of the Toy Story characters feature in the 50 second long advert, including Woody, Buzz and Jesse, the advert also ties in with the new 30 minute Toy Story Of Terror TV special that will premiere on Sky Movies Disney in October this year.
The advert shows the struggle of an interent connection with their current provider and shows the “Toy Story Of Terror” being watched online stop with buffering before it was suggested by the Toy Story aliens that Sky fibre broadband services could be the answer.
The Sky Fibre Unlimited package is available at the moment for £10 per month for 6 months plus line rental at £14.50 per month and then the monthly price rises to its standard price of £20 per month. The Sky Fibre Unlimited offers up to 38Mb fibre optic broadband speeds.
View the new Toy Story Sky Fibre Broadband advert below:
Sky are to offer customers a 40Mb fibre broadband package this year to give customers an ever greater choice of deals form them.
The Sky Fibre broadband package will be available form April 2012 and will cost £20 per month and will offer download speeds up to 40Mb with Unlimited usage and no limits although there is a £50 activation fee to cover a BT Openreach engineer to enable the fibre broadband in a premises. The Sky Fibre broadband will run on BT’s wholesale fibre network which will initially launch with around 30% coverage to UK homes with this increasing in line with BT rolling out their fibre network across the UK.
BT aim to cover 66% of the UK with fibre broadband by 2015 as part of a £2.5bn investment in their network.
Sky are also soon be offering a free WiFi service for Sky Broadband Unlimited customers which will offer more than 10,000 hotspots across the UK for free, powered by The Cloud in places such as Cafe Nero, Pizza Express and Wagamama.
Stephen van Rooyen, from Sky, said:
“I’m delighted that our existing home communication products are making such an impact with customers. It’s clear that customers are responding to the higher levels of value, quality and service we offer.”
“This year sees a number of enhancements that will ensure we create even more choice. Whether it’s the launch of free public WiFi, extending our network into more parts of the UK, or adding fibre to our product mix, we are focused on meeting the demands of customers and on being their number one choice for home communications.“
Sky Broadband have installed some new fibre technology into part of it’s network that which works at 100Gb and will result in a more stable and reliable network for Sky broadband customers although it won’t mean a speed increase for customers.
The Dense Wavelength Division Multiplexing (DWDM) is 100Gb technology and will help future proof the Sky broadband network as it is able to transfer around 10 times more data than current networks. It will be able to transfer around 7Tb (Terabits) per second and Sky claim that the technology will enable 4.6 million users to stream HD movies simultaneously.
Currently this 100Gb upgrade to the network has only been done between London and Birmingham with a further 5 more locations across the country also set to be upgraded in the next year.
Although the speed of the network is increasing this won’t have an end result of faster speeds for Sky broadband customers, what it will mean though is that going forward Sky will be able to deal with the ever increasing demands for data across it’s network.
Sky broadband don’t manage internet traffic at peak times despite Sky having around 3.4 million broadband customers that have seen an average growth in data usage of 60% per customer. They also believe that by June 2012 that the average Sky data usage will double from 350GB of data per second to 700Gb per second.
The Commercial Director at Sky Broadband, Jon Blumberg, said:
“As an entertainment and communications company with a heritage in great TV and movies, our broadband network has been designed to handle exactly this kind of data-rich content.
With the rapid adoption of services such as Sky Anytime+ and Sky Go, our customers are streaming and downloading more than ever before, as well as watching record levels of traditional TV. Sky Broadband really was built with entertainment in mind and the network innovations we’re announcing today will make sure we’re in good shape to continue to satisfy the demands of our customers.“