Slow broadband in the UK is the biggest daily niggle to Brits, more so than crime or job cuts according to a survey done by O2 for their “Niggles and Narks” campaign.
O2 Broadbands (www.o2.co.uk/broadband) survey questioned 2,040 people and found that 41% found that slow internet connections was what gave them most daily frustration, 36% said that unfriendly customer support is what caused them to get a bit hot under the collar. These 2 issues were ahead of Crime (26%), jobs cuts (18%) and NHS waiting times (14%) in the survey.
Potholes in the road had 49% unhappy and anti-social behavior had 42% not pleased.
The survey was done for O2′s latest campaign “Niggles and Narks” and as such we can probably expect that the question may have been worded in a way that would perhaps favour the kind of results that O2 would be hoping for, add to that not many people have to deal with the NHS, Crime or job cuts on a daily basis (maybe a yearly basis) so this does help with how to interpret the results of the survey. However, small issues are definitely something that do affect people and can cause daily issues and as such they do need addressing.
The Head of O2 Home Broadband, Felix Geyr said:
“It’s clear from this poll that the British public is getting increasingly frustrated with the UK’s broadband services. As the new government comes in, and it looks to get the UK online and connected by 2020, we think that now is the time for all ISP’s to change their ways and try to eliminate as many of these daily frustrations for our customers as we can. The Niggles and Narks campaign is built around listening to the consumer, and what frustrates them. O2 are constantly striving to make our award winning broadband service even better and think that Niggles and Narks will only help emphasise this to the UK’s broadband users.“
O2 are most likely going to be using these findings to say how well they perform, as O2 Broadband does regularly win awards for it’s fast broadband speeds (check your broadband speed with our broadband speed test), customer service and broadband reliability which is what they will push to people.