Virgin Media are to make watching HD TV channels available at no monthly fee for customers.
As from Monday 22nd March, both new and existing Virgin Media TV customers will be able to get the new V HD box for a one off cost of £49 plus installation costs (£35) and then this will be all they pay. There will be no on-going monthly subscription charges to receive HD channels.
To be eligible though, customers need to be on the “M+” TV tier or above to be able to receive the V HD Box.
Customers will not own their own box, the ownership will be retained by Virgin Media, this however means that should anything go wrong with the V HD Box then Virgin Media will come to fix it and there will be no charges to the customer for warranties or have to pay expensive call out fees or replacement or repair fees on the box.
Cindy Rose, Virgin Media’s executive directory of digital entertainment said:
“We want to make the best High Definition TV available to more people at affordable prices and without the additional monthly subscription fee. If you really love telly you’ll probably want our V+HD box because then you can then record programmes on up to two channels while simultaneously watching another. Our new V HD Box is ideal for anyone who wants to experience the power of HD without the extra monthly fee. We think our superb range of TV content gives our customers a real choice and makes Virgin Media the best value TV offering available.”
Virgin Media customers who are on the “XL” TV package can receive even more HD channels which includes National Grographic HD, LIVING HD, MTV HD, and ESPN HD which will mean that Premier League football can be watched in HD too.
Also, HD channels soon to launch with Virgin Media include ITV, Eurosport, Discovery, SCI FI, E4 and Film4.